PERCEPTION

A story that started on 50 façades in a marginalized neighborhood in Cairo, Egypt and ends in 500 book covers.

  • 24x29.1 cm
  • 304 pages
  • 500 limited edition copies

  • Printed by Fontegrafica in Milan, Italy
  • Designed by Catalina Zlotea

$690.00

Part of the proceeds from the book sales will be donated to the Manshiyat Nasr community.

Anyone who wants to see the sunlight clearly, needs to wipe his eyes first.

Saint Athanasius of Alexandria

Product details

Perception is a personal account of eL Seed’s most ambitious artwork – an anamorphic mural spanning 50 buildings in Cairo’s Manshiyat Nasr district. The book recounts the artist’s story, several interviews with members of the neighborhood, and hundreds of photographs charting the extraordinary process from planning to completion.

The first 500 copies are limited editions, which include an insert of recycled paper manufactured in community and are housed in a hand-painted sleeve by the artist himself.  Each cover is a fragment of the mural and together; they create the complete mural as it stands in Cairo.

Books can be shipped or picked up in person, either at The Museum of Modern Art (MoMA) on October 4, 2018 during the book-signing event or from eL Seed’s studio in Dubai.

Part of the proceeds from the book sales will be donated to the Manshiyat Nasr community. The funds will go towards sourcing materials for the school inside the neighborhood or for other charities set up within the district.

Delivered by fedex. Shipping costs included

The poster is carefully packed. It is then placed in a round cardboard tube. Very resistant, this tube is ideal for shipment by carrier, it guarantees the security of your poster. 

$690.00

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